Why it’s important to buy British
Our campaign specifically supports British Brassica Growers.
That includes broccoli, cabbage, Brussel sprouts, and cauliflower amongst others.
Buying British brassica ensures that you receive fresher, better quality produce and provides better food security, a reduced carbon footprint and supports improved sustainability. It will also help our growers through the challenging financial climate.
We strongly believe that British supermarkets should be offering British grown brassicas ahead of imported produce throughout the UK season.
So, you can help our British growers and enjoy superb quality produce, by looking for British grown brassica in the supermarket!
Frequently Asked Questions
What counts as British brassica?
British brassica includes broccoli, cabbage, Brussels sprouts and cauliflower, among other related vegetables grown here in the UK.
Why is it important to buy British brassica?
Buying British brassica means fresher, better quality produce. It also supports better food security, a reduced carbon footprint and improved sustainability, and helps British growers through a challenging financial climate.
How big is the British brassica industry?
The British brassica industry generates approximately £650 million of retail sales a year.
How many British growers does the campaign support?
The campaign supports 50 growers, which accounts for around 90% of all British brassica growers by volume.
How long has the campaign supported British growers?
The campaign has been supporting British brassica growers for 26 years.
How can I support British growers when shopping?
Look for British grown brassica in the supermarket throughout the UK season. We believe supermarkets should offer British grown brassicas ahead of imported produce while they are in season.
